Feb. 16, 2023 /SemiMedia/ -- According to Nikkei Asia, Texas Instruments plans to expand its gallium nitride (GaN) wafer production capacity in Japan.
The report pointed out that although the overall market is slowing down, some markets covered by Texas Instruments, such as automobiles, remain unaffected. Demand for industrial robotics and automation is also strong. These applications require mature process products, and supply is still tight.
Products using gallium nitride are in high demand, according to Texas Instruments. The company will narrow its target and invest in important technologies, and will mainly invest in the Aizu fab in Fukushima Prefecture, Japan, to expand production capacity.
As for the transformation of Texas Instruments' sales model in recent years, the company's head of Japan said that TI is changing its sales model from distribution to direct sales, and this strategy of being closer to customers is the right choice. Supply can directly meet customer demand, making it easier and faster for products to be transferred to customers.