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ASUS Expects Commercial PC Prices to Rise Further in 2027

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October 30, 2026

October 30, 2026 / SemiMedia / — ASUS expects commercial PC prices in Taiwan to rise by at least 5 percent in the first half of 2027 compared with the fourth quarter of 2026, as DRAM and solid state drive costs continue to increase.

The company’s local systems business general manager outlined the outlook at an October 27 product event. Procurement feedback points to further component price increases next year, keeping pressure on finished PC prices.

Commercial PC prices rose around 30 percent in the first half of 2026, with increases moderating in the second half. ASUS estimates second half prices will be roughly 10 percent above first half levels, with advance component purchases and supply chain management helping limit quarterly increases to around 5 percent.

Corporate and government buyers are adjusting procurement budgets to reflect higher hardware costs. Large enterprise orders and public sector tenders are supporting demand, and some businesses are already discussing their 2027 requirements with ASUS.

The company expects commercial PC shipments in the local market to remain stable or grow next year. ASUS also reported that its own commercial market shipments in Taiwan increased by more than 20 percent in the first half of 2026.

The outlook suggests that higher memory and storage costs are feeding into business hardware budgets, while expectations of further increases are encouraging some customers to secure purchasing requirements earlier.

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