April 24, 2026 /SemiMedia/ — Samsung Electronics and Kingston Technology have raised prices for solid-state drives (SSDs), as tight NAND flash supply and strong demand from AI infrastructure continue to push up memory costs.

According to supply chain sources, Samsung has informed its distributors of a new pricing policy covering multiple SSD product lines, with increases of more than 10%. Around the same time, Kingston also adjusted its official pricing across its SSD portfolio, with similar increases.

Market data shows that products such as the Samsung 990 PRO 1TB have already moved higher in recent weeks, with prices now in the range of $330 to $360. This compares with levels below $100 seen last year, highlighting a sharp shift in the SSD market.

The latest move follows earlier adjustments. Both companies had already raised prices for some high-end M.2 SSDs earlier this month. In some cases, prices nearly doubled as supply remained tight.

Industry sources point to ongoing constraints in NAND flash production as a key factor. At the same time, demand from AI servers and data centers continues to grow, leading suppliers to prioritize enterprise storage over consumer products.

For end users, the impact is becoming clear. Higher SSD prices are increasing the cost of PC builds, especially in gaming and high-performance segments where large-capacity storage is widely used.