According to reports, Nexperia recently opened its first design center in North America to support the new power management and analog chip business units. The new business unit will develop chips with voltage regulators and data converters to complement its discrete power devices.

"Our ambition is to be the leading supplier in essential semiconductors, with a plan to reach $10bn by 2030," said Irene Deng, general manager of the new power and signal conversion business group and corporate management team. "We are entering the analog IC market because we believe the market will continue to grow and be a part of it with voltage regulators and battery protection."

The analog market is $50 billion and the biggest share is no more than 30% so this market is big enough for many players,” she said. “With NXP we are respectful of where we came from with a strong portfolio in automotive and industrial so we will start with something different such as battery management for handheld devices, so I do see it is a good collaboration with NXP.”

"In Dallas, our goal is to hire 100 people over the next two to three years," she said. "We've identified one building that will be renovated and Dallas will be the headquarters for North American R&D, but we're not limited to the rest of the country."