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Goodix denies rumors of price increases

SemiMediaEdit
December 31, 2020

Recently, there are market rumors that Goodix will increase the price of all products by 30% from January 1, 2021. In response to this rumor, Goodix issued a statement yesterday.

In the statement, Goodix stated that it issued a price increase notice to its authorized distributors and customers on December 28, but denied that it would increase the prices of all products. Goodix said that the products affected by the price increase are only the GT9 series. In addition, all orders received before January 1, 2021 but not delivered may be subject to price adjustments.

Goodix Technology is an integrated solution provider for applications based on IC design and software development offering industry-leading software and hardware semiconductor solutions for smart devices, IoT applications, and automotive electronics, and is recognized as the largest biometric authentication solution provider for Android devices in the global market. With its headquarters in China, main products of Goodix include fingerprint sensors, MCUs, audio codec ICs, audio amplifiers, touch controllers, heart rate sensors, etc.

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