Toshiba Memory Corporation announced that it is now operating under a new name. With its new identity, KIOXIA uses a new silver logo to symbolize the excellent quality of its memory products.

KIOXIA Executive Chairman Stacy J. Smith said: "KIOXIA's official brand release is an important step in our development as an independent company and an important step in our commitment to bringing the industry to a new era of memory. Based on our history of world leaders in memory solutions, KIOXIA will not only meet future memory needs, but will also fulfill its mission to store the world. ”

Now that KIOXIA's website and other channels have started using the new brand, the products on the market will continue to use the Toshiba brand until the end of the year, and will start selling under the name KIOXIA in 2020.