SemiMedia SemiMedia
  • Breaking News
  • MarketWatch
  • Distribution
  • Manufacturer
  • Video
  • About us
Home › MarketWatch › Apple broadens its partnership with Cirrus Logic
  • 0

Apple broadens its partnership with Cirrus Logic

SemiMediaEdit
July 3, 2018

According to reports, Cirrus Logic and Apple signed an agreement to provide active noise reduction chips for Apple’s next-generation AirPods.

The relationship between Cirrus Logic and Apple dates back a long time. It is understood that Cirrus Logic's main income before comes from the audio chip supplied to Apple for the iPhone, as early as 2002, sales to Apple accounted for nearly 82% of its revenue. In the past two years, the smartphone industry has entered a slow growth period, especially due to the sluggish demand for iPhone X, which has a direct impact on Cirrus Logic.

Apple is known for its emphasis on quality, which is a key differentiator for its high-priced products, which also makes Apple's brand an advantage among its competitors. Apple choose Cirrus Logic in the next generation of AirPods, which also definitely shows Apple's recognition of the quality of the chips made by Cirrus Logic.

In addition, Cirrus Logic is expected to benefit from Apple's diversification strategy. It is reported that Apple is trying to increase the sales of other products, such as AirPods, which will promote the growth of Cirrus Logic.

In addition, Cirrus Logic is currently seeking to penetrate the Android market, believing it will reduce its reliance on Apple and expand its ability to cater to a larger customer base.

Related

Apple Cirrus Logic
STMicroelectronics becomes first GSMA certified chip manufacturer
Previous
Qorvo’s new FEM powers new commercial 802.11ax Carrier Gateway
Next

All Comments (0)

Back
No Comment.

Top Post

Fire broke out at AKM factory in Japan
Qualcomm ranked first in the world's top ten IC design companies
Mouser Electronics expands to the Philippines with local customer service center
Analyze the key factors and prospects of electronic components shortage from the perspective of wafer industry
What is the root cause of the decline of the Japanese semiconductor industry?
ST releases price increase notice

Subscribe SemiMedia

Please check your E-mail to confirm the subscribtion.

Related posts

Wolfspeed nears bankruptcy as SiC chipmaker struggles with debt

Wolfspeed nears bankruptcy as SiC chipmaker struggles with debt

May 21, 2025
0
Japan chip plant rollout slows as non-AI demand weakens

Japan chip plant rollout slows as non-AI demand weakens

May 21, 2025
0
Tower Semiconductor confirms it exited India fab project months ago

Tower Semiconductor confirms it exited India fab project months ago

May 20, 2025
0
TSMC plans wafer price hike, gains Nvidia’s support amid rising AI chip complexity

TSMC plans wafer price hike, gains Nvidia’s support amid rising AI chip complexity

May 20, 2025
0
2
Copyright © 2017-2025 SemiMedia. Designed by nicetheme.
  • Please set up your first menu at [Admin -> Appearance -> Menus]
  • electronic components news
  • Electronic components supplier
  • Electronic parts supplier
  • Infineon
  • Electronic component news
  • Renesas
  • Vishay
  • STMicroelectronics
  • NXP
  • TDK

SemiMediaEdit

Administrator