October 29, 2024 /SemiMedia/ — Toshiba plans to achieve a double-digit share in the global power chip market by 2030, with a potential strategy to form alliances to capture up to 30% of the market, according to Noriyasu Kurihara, general manager of Toshiba’s Electronic Devices & Storage division. The company anticipates rising demand for power semiconductors, essential components for regulating electrical current across various devices.

“We aim to be a meaningful player as the world demands more power chip suppliers,” Kurihara said. “I’m not satisfied with our current market share; reaching a double-digit percentage is just the minimum.”

Research firm Omdia reports that Toshiba held a 3.2% revenue share of the power semiconductor market in 2023, well behind Infineon’s 22.8%, onsemi’s 11.2%, and STMicroelectronics' 9.9%. Kurihara noted that Toshiba lacks the capacity and expertise to match Infineon’s broad power semiconductor production but emphasized the company’s need for deep sector knowledge.

Kurihara explained that power chip demand is currently subdued as manufacturers work through existing inventories, though he expects business to recover next year. Omdia advised Toshiba to seek partnerships beyond Japan to counter competition from Chinese manufacturers, who benefit from government subsidies.

In Japan, domestic firms such as Mitsubishi Electric and Fuji Electric hold smaller shares in the power chip sector. The Japanese government is encouraging collaboration among these companies and offers subsidies to support such partnerships. Last December, Toshiba and Rohm entered into a joint manufacturing agreement for power devices, marking the first collaboration under this subsidy initiative.

With advancements in electric vehicles and generative AI, global power demand is likely to accelerate. Omdia forecasts potential shortages around 2030, underscoring a need for more energy-efficient chips.