November 10, 2023 /SemiMedia/ -- Pua Khein-Seng, CEO of NAND Flash control chip manufacturer Phison, said in a recent interview that as major memory chip manufacturers have successively reduced production and the end market has recovered, the NAND Flash market has begun to return to prosperity and prices have risen.

Pua Khein-Seng said that the company's shipments have increased recently, while market supply has been restricted due to production cuts by major manufacturers, and it is expected that there will be a shortage next year.

"Phison is not a memory chip factory and cannot comment on the strategies of memory chip manufacturers. However, prices are now at a low point, and NAND Flash demand has obvious growth momentum. There may be substantial growth in demand in the future," Pua Khein-Seng added.

In terms of NAND Flash prices, starting from September, Samsung has expanded the production reduction of NAND Flash memory to 50% of total production capacity, with the purpose of accelerating destocking and stabilizing the price of NAND Flash. Samsung is preparing to gradually increase the price of NAND Flash by mid-2024, planning to increase prices by 20% every quarter. This means that within two and a half quarters, Samsung may carry out three 20% price increases.