March 28, 2025 /SemiMedia/ — Micron Technology is set to increase prices by 10% to 15%, with reports indicating a target hike of 11%, citing supply constraints following a power outage at its Singapore facility in January.

The company emphasized that growing demand for AI-related applications and technologies remains a key driver of its business, aligning with its recent earnings call, where it reported that its 2025 HBM capacity is fully booked and strong 2026 demand has led to ongoing negotiations with customers.

Micron said its pricing strategy reflects both product value and return on investment, as it continues to invest heavily in product development and manufacturing capacity to meet market demand.

The announcement follows a similar move by Western Digital's SanDisk brand, which plans to raise prices by over 10% starting April 1. Meanwhile, South Korean memory giants Samsung Electronics and SK Hynix are reportedly preparing to increase NAND wafer prices next month.

Market research firm TrendForce forecasts that traditional DRAM prices will see a slight quarter-over-quarter decline of 0% to 5% in Q2, while DRAM, including HBM, is expected to rise by 3% to 8%. In NAND, prices are expected to stabilize in Q2, with wafer prices rising 10% to 15% and client SSD prices increasing 3% to 8%.