ON Semiconductor today revealed its new trade name, "onsemi," and refreshed brand as a next step in the company’s evolution to establish itself as the leading provider of intelligent power and sensing technologies. With a continued focus on the automotive and industrial end-markets, onsemi has sharpened its strategy to drive disruptive innovation that enables and contributes to a sustainable ecosystem of high-growth megatrends such as vehicle electrification, advanced safety, alternative energy and factory automation.

Under the new tagline, "Intelligent Technology. Better Future.", onsemi plans to break through traditional thinking and market barriers to create innovative and game-changing solutions that solve customers’ most difficult design challenges, and support their achievement of their own climate initiatives, propelling the sustainable energy revolution. Onsemi’s value proposition includes a unique combination of deep systems knowledge, technology leadership, and industryleading manufacturing and packaging proficiency.

"We have spent the last several months focusing the strategy, and realigning our product portfolio and investments to deliver market-leading and differentiated technologies to our customers,” said Hassane El-Khoury, CEO and president at onsemi. “We are creating intelligent power and sensing technologies to enable our customers' success, drive a better future for next generations and create value for our shareholders, always with an eye on sustainability to make the world a better place for everyone."