Renesas Electronics (Renesas Electronics) yesterday announced the further consolidation of its authorized distribution partners to adjust the company's broad market strategy. As a result, Renesas has terminated its distribution relationship with WPI Group and reached a strategic cooperation with WT Microelectronics.
Renesas expressed its appreciation for the partnership with WPI and thanked them for their hard work, the termination of the WPI relationship made Renesas Electronics more focused on its top three distributors: Avnet, Future Electronics, and WT Microelectronics as key Asia global distribution partners, on top of other local partners.
"We are delighted to have Renesas become one of our key line cards supported by its broad portfolio of microcontrollers, microprocessors, SoCs, analog, power, and winning combination reference design solutions," said Eric Cheng, Chairman and CEO at WT Microelectronics. "Renesas’ broad portfolio is filled with lots of highly differentiated products and ecosystem partner solutions that enjoy leadership positions, enabling us to fill more sockets and satisfy the needs of our customers’ range of markets and applications."
"Continuous streamlining of Renesas’ global distribution network allows us to focus on fewer, more strategic distributor partners like WT Microelectronics to support Renesas’ growth strategy," said Chris Allexandre, Senior Vice President at Renesas. "Our evolving channel strategy transformation and sharper focus is empowering Renesas to reach a broader base of customers in the mass market and invest more of our resources in demand creation. It will also allow us to provide higher levels of service to our customers in Asia by streamlining channels on most of our computing and server products.”
