Nordic Semiconductor recently announced a new distribution agreement with Lierda Science & Technology Group Co., Ltd. Headquartered in Hangzhou, China, Lierda specializes in developing embedded systems and machine-to-machine (M2M) solutions and providing design services to markets including mainland China, Hong Kong and Macau. This agreement covers the distribution and design support of Nordic’s low-power Bluetooth, ANT+, IEEE 802.15.4 and 2.4GHz proprietary ultra-low-power wireless connectivity solutions for manufacturers, start-ups and OEMs.

Lierda will provide Nordic’s full range of ULP wireless connectivity hardware, firmware, development tools and reference designs, including advanced multi-protocol high-end nRF52840 system-on-chip (SoC) supporting Bluetooth 5, ANT, IEEE 802.15.4 and 2.4 GHz proprietary technologies.

“Lierda complements Nordic’s existing distribution in the Chinese market. This company focuses on serving potential new customer bases in North China and Central China, providing design to support local Chinese developers. This is in full compliance with Nordic’s desire to provide low-power wireless connectivity solutions to the broadest possible customer base. China has tremendous opportunities to build high-tech, automation and smart home solutions,” said Wendell Boyd, Director of Sales and Marketing at Nordic Semiconductor.